As mentioned in a recent article, the Hokusei Team in Japan hosted a booth at the Hop Education and Sensory Sesssion held in Tokyo on April 14. At the booth, the Hokusei team promoted Oregon Fruit Products' fruit purees, and was very fortunate to have Chris Hodge from Oregon Fruit products also attending the booth. Chris' help was instrumental in [...]
On April 14, Hokusei Products had a booth at the Oregon Hop Education & Sensory Session, held at the Shibuya Stream building in Tokyo, Japan. Although the main focus of the session was on hops, Hokusei and a number of other companies in the beer ingredient and supply industries were in attendance, taking the opportunity to exchange information with the [...]
After his previous visit to Oregon in late-September, Hokusei North America’s President, Shotaro Tomita will be returning to Oregon later this month. The purpose of President Tomita’s second trip to Oregon in 6 months will be to meet with Hokusei’s Oregon trading partners, as well as to visit institutions of higher education. Additional, Mr. Tomita plans to take some [...]
Earlier this month, Hokusei Products hosted a visit for a buyer from Portland's Japanese Garden. The purpose of the visit was to attend the 95th Tokyo International Gift Show (held from February 15th - February 17th), to explore and identify products to be sold at the garden's gift shop. Due to the COVID pandemic, this was the first visit by [...]
Given its partnership with Oregon Fruit Products and the growing popularity of fruit puree use in Japanese craft beer, Hokusei Products will be attending an event specially-held for the Japanese beer industry, on April 14 (Fri) in Tokyo, Japan. The main objective of this event will be to educate Japanese brewers about Oregon-grown hops and their use in [...]
As reported in our previous post, along with Oregon Fruit Products and its parent company (Hokusei Products), Hokusei North America hosted a webinar on February 2, with a focus on US beer market trends. In particular, the webinar explained how many breweries are increasingly making non-beer products, including "4th category" drinks (e.g., RTD cocktails, hard selzters, hard iced teas) and [...]
On Feb 2 (PST), in partnership with Oregon Fruit Products (OFP), Hokusei Products & Hokusei North America will host a webinar targeting drink manufacturers in Japan. The subject of this webinar will be "4th Category" drinks, a term use to collectively refer to hard seltzers, ready-to-drink (RTD) cocktails, Ready-to-Serve cocktails, flavored malt beverages (FMBs), hard kombucha, hard water, hard iced [...]
We at Hokusei North America would like to take this opportunity to wish a Happy New Year to all of our customers, business partners, and work acquaintances, in the U.S., Canada, and Japan. In Asia, 2023 is the Year of the Rabbit. According to tradition, rabbits are known for living peacefully in groups, and thus representing well-being among family & [...]
As 2022 closes out, and the Hokusei North America team gets ready for holidays, we'd like to take a moment to reflect on the past year, and express our thanks to all those with whom we had the pleasure of working. 2022 felt very much like a post-COVID transition year, which started with online seminars and finished with in-person meetings [...]
As reported in our last post, Consul General Mei from the U.S. Consulate in Osaka paid a visit to Hokusei Products' headquarters in Takaoka, Toyama, Japan on November 28. Consul General Mei's visit went extremely well, and he was very eager to learn about Hokusei's global business operations and focus on imports of U.S. products into Japan. After hearing about [...]