Recently the New York Times announced its annual "52 Place to Visit" list, an assembly of travel destinations that the newspaper's experienced travel writers deem worthy of a visit. The 2025 version of this list includes well-known destinations, such as Sydney, Amsterdam, and New Orleans. However, one surprise was the inclusion of Toyama City, the largest city in Toyama Prefecture, [...]
The Hokusei North America team would like to wish a Happy New Year to our clients, business partners, and colleagues in Japan. We look forward to 2025 as way deepen existing relationships and create new ones. In the Chinese/Japanese zodiac, 2025 is the year of the snake (hebidoshi). In Japan, the year of the snake is typically associated with financial [...]
As 2024 comes to a close, the staff at Hokusei North America would like to extend its thanks to all those who have business friends, new and old, whom we have worked with during the course of the year. This of course includes our years-long business partners such as the Portland Japanese Garden and Oregon Fruit Products. It also [...]
Later this month, key personnel from Hokusei Products, Hokusei North America's Japanese parent company will make a week-long visit to Oregon. Visiting from Japan, Hokusei's CEO Shotaro Tomita will be accompanied by Yurie Wata, Hokusei's manager 0verseeing trading partnerships with Oregon companies. CEO Tomita While in Oregon, the Hokusei Products team will meet with its existing business partners in [...]
On September 13, Hokusei Japan staff member Yurie Wata presented to a group of roughly 70 Japanese professional brewers and cider makers. Ms. Wata's presentation took place as part of the "Oregon Brewing Ingredients" seminar sponsored by the Western United States Agricultural Trade Association (WUSATA) and the Oregon Department of Agriculture. Ms. Wata's presentation focused on Oregon Fruit Company's (OFC) [...]
Hokusei Products in Japan has been invited to speak at a Japanese brewers' seminar to be held on September 13 in Tokyo. Entitled, the "Oregon Brewing Ingredients Seminar", this event will be hosted by the Western United States Agricultural Trade Association (WUSATA) and the Oregon Department of Agriculture. The purpose of the event is to introduce Japanese professional brewers [...]
Later this month, Hokusei Japan staff Yurie Wata will participate in a trade mission visiting the U.S. Organized by WUSATA (Western US Agricultural Trade Association) the trade mission's goal is to introduce buyers from overseas markets to U.S. businesses, with an eye on increasing exports of American-made/grown agricultural and food products. To that end, trade mission participants will visit companies [...]
Hokusei Products in Japan has been invited to participate in the "American Beer Hall 2024" event, taking place in Fukuoka City Japan. The invitation was extended by the U.S. Government's Agricultural Trade Office (ATO), for Hokusei to showcase fruit purees for fermentation made by the Oregon Fruit Company (OFC). The event will be held weekly from June to September [...]
On both sides of the Pacific, Hokusei staff are participating in beer festival events, as a way to promote the use of Oregon Fruit Company's purees in beer, and perhaps, more importantly make craft beer industry friends. The Hokusei staff in Japan has been especially busy attending/volunteering in craft beer festivals, pouring beer and promoting fruit purees at 2 festivals [...]
As mentioned in a previous post, Hokusei North America (HNA) recently welcomed Yurie Wata, from HNA's parent company, Hokusei Products in Japan. Wata-san (R) enjoying a local craft beer Ms. Wata's trip to Portland was her first in 3 1/2 years, so there was much ground to cover, to meet with various Hokusei business partners and pursue business development opportunities. [...]
