Allport Editions, a Hokusei North America partner, is well-known for its wide variety of artistic, thoughtful, and smile-evoking greeting cards. However, Allport also carries a wide variety of jigsaw puzzles, sales of which have helped the company carry on during the coronavirus pandemic.
The reason for this boost to Allport’s business is that jigsaw puzzles are enjoying a resurgence in popularity. This is due to the fact that jigsaw puzzles require quite a bit of concentration, which distracts attention away from the daily worry and stress brought on by the COVID crisis. Much like streaming entertainment and reading books, immersing oneself in a jigsaw puzzle provides a form of “escape”.
Market numbers bear out the popularity of jigsaw puzzles. According to a 2020 report by NPR, year-on-year sales at jigsaw puzzle manufacturers had increased by the 300% ~ 375% range.
We wish the best of luck to our friends at Allport Editions, and hope they get to enjoy some of the same jigsaw puzzles that they are selling!